Paris Olympics Youth Activation, Warner Bros. Discovery Germany & German Olympic Sports Federation
2024
Agency: Jung von Matt NERD
Role: Concept, Copy, Production
When the Looney Tunes meet the German Olympic Athletes, it really is all fun and games. In seven playful clips, YouTuber Fabian Baggeler teamed up with rising German Olympians to share tips, react to iconic Looney Tunes moments, and inspire young fans. Even Bugs Bunny got in on the action, interviewing Team Deutschland athletes at Paris 2024 with questions from young viewers.
With a multi-platform rollout on Eurosport, discovery+, YouTube, and Cartoon Network Germany, we brought the Olympic spirit to a new generation.