As Europe’s bestselling cosmetics brand, essence invests in communities passionate about self-expression, such as the cosplay and gaming community. As creative lead on cosnova essence, I helped create activations across the globe, that were rooted in cultural insights and focused on community-centric growth.

Translating the playfulness of cosnova essence into gaming, we launched Kingdom of Essentia: Guardians of the Lash Princess. In this Roblox experience, players team up to defend Essentia from the Evil Gray, a symbol of negativity and bullying. The world’s seasonal design introduces unique worlds every quarter, combining gameplay with themes of confidence and individuality.