I think therefore i am (working).
As a Senior Concept Creative at TBWA, I turn culture into campaigns that move people. Sometimes to tears, sometimes to the comment section. The secret is living in subcultures, and making brands feel like they do too.
-
![]()
MINI Pokémon Concept Car
-
![]()
Coupon Coup
-
![]()
Press Play
-
![]()
Mooncourt Ballin'
Experience
07/25 – TODAY
Senior Concept Creative, TBWA Switzerland
08/24 – 06/25
Senior Concept Creative, Jung von Matt NERD
09/21 – 07/24
Concept Creative, Jung von Matt NERD
10/20 – 08/21
Journalist Author Host, Bayerischer Rundfunk (BR)
Education
10/21 – 10/22
Creative Concepter, Jung von Matt Academy
10/17 – 09/20
BA Media Management, University of Applied Sciences Mittweida
2026
ADC Switzerland Bronze, (Direct Marketing)
The One ShowMerit, (OOH Realtime-Response.)
“Coupon Coup" with McDonald’s Switzerland
The One Show Shortlist, "How to Share Politely" (Social Media/Influencer Marketing) with McDonald’s Switzerland
2025
Beauty Matters Finalist, "Kingdom of Essentia on Roblox" (Best Virtual Activation) with cosnova Essence
Jury member, Next Reality Awards
Cannes Young Lions Preliminaries Finalist (Media)
2024
Deutscher Digital Award Gold, "Mooncourt Ballin’" (Digital Products & Platforms | Metaverse, Spaces / Events) with KICKZ
2023
The Webby Awards Honoree, "Mooncourt Ballin’" (AI, Metaverse & Virtual | Best Partnership or Collaboration) with KICKZ
Cannes Young Lions Preliminaries Finalist (PR)
ADC Future Diversity Member
Clients
McDonald's Switzerland, Spotify, YouTube, Paramount, Sony Pictures, Disney, Nintendo, Bandai Namco, The Pokémon Company, BMW/MINI, Pringles, Cosnova essence, IWC, BCG (Selection)
Languages
German C2 | English C2 | French B1 | Korean A2 | Tibetan A1
Press
Awards
